okay, well, I am a geek, and I could look after a windows box, but that's time away from other stuff. pretty expensive time if you calculate it in contracting pay rates.

and I admit i'm drinking the koolaid a bit here, since I support the stuff, but dude, ilife is worth $400 in pc software.

ROI? well, the resale values of macs versus PCs (excepting some oddities like fujitsu P series notebook and thinkpads) is pretty stunning :) subtract that from the total cost of ownership- more than makes up for the cost of applecare (and as far as I can tell, MS has NOT got anything approaching that level of phone support)